About

The player and the person.

Sixteen years, four countries, and still coaching two teams every week.

Jonathon O'Neill on the touchline, black and white

Every player I've coached has had the same two needs: to get better at football, and to get better at handling themselves.

I started coaching in Northern Ireland in 2010, and since then I've coached in Canada, China and the United States, from primary school programmes to academy football.

The standard I hold myself to came earlier, from the boxing gyms I grew up around in Belfast. My grandfather, Mike Callahan, worked in boxing as a promoter and matchmaker. My uncle, John Breen, trained fighters, and his gym ran on high demand and high support at the same time. He treated the people in it like family. I didn't notice how much of that I had carried with me until I started coaching.

On the football side, my thinking starts with one idea: perception and decision come before technique. Every action is communication, decision and execution at once, so I coach what a player sees and chooses as well as what their feet do.

Over years of coaching I built a system for the second need. It covers self-awareness, confidence, self-control and the other emotional skills that decide games, and it gives the same weight to a player's wellbeing and growth as a person. In 2020 we turned that system into HeadCoach. Today a team builds it as a performance and readiness platform for athletes, coaches and clubs, and I'm co-founder and President.

I'm now Director of Football at Chicago City Soccer Club, a 95-team club, where I bring both halves to how its players and coaches develop. I also coach two teams there, the U18 Girls Academy and the U14/15 boys. Staying on the grass keeps the rest of the work honest.

The app has been live on iOS and Android since February 2024.

Now

Director of Football

Chicago City Soccer Club

U18 Girls Academy Head Coach, and the U14/15 boys

Chicago City Soccer Club

Co-founder and President

HeadCoach
What I believe

All a coach can do is create the conditions for players to improve themselves and each other.

01

Psychological development belongs inside performance.

02

Perception and decision come before technique.

03

Report what the research says, and say where it runs out.

Influences

Whose ideas I build on.

Good coaching borrows, and should say where from. These are the thinkers I go back to, grouped by the question they help me answer.

How the game works
Raymond Verheijen

Football Periodisation, and the game as a chain of actions

W. Timothy Gallwey

Performance = Potential − Interference

Jean Piaget, Erik Erikson and James Marcia

How children think and form identity, read with their limits

What drives a person
Lisa Feldman Barrett

Emotion as something the brain constructs

Abraham Maslow and Scott Barry Kaufman

Safety and growth needs, and Kaufman's update of Maslow in Transcend

James Clear

Habits that start from identity

Jim Loehr

Purpose, character and starting with the end in mind

How emotional skills grow
John Mayer and Peter Salovey

Emotional intelligence as four abilities that can be developed

Daniel Goleman and Richard Boyatzis

Emotional intelligence in leadership and self-management

Reuven Bar-On

Emotional-social intelligence and well-being

Martyn Newman and Judy Purse

The RocheMartin model of emotional and social intelligence

How groups hold together
Vanessa Urch Druskat

Team emotional intelligence, built through norms and routines

Edgar Schein and Chris Argyris

The distance between the values a group states and the ones it lives

Career

Roles since 2010.

Where I have worked, and what I was there to do.

2025 to present
Chicago City Soccer Club
Director of Football · U18 Girls Academy Head Coach

Leads the Football function across a 95-team club: the game as the model, talent identification, player movement, phase leads and coach education. Coaches the U18 Girls Academy and the U14/15 boys.

2020 to present
HeadCoach
Co-founder and President

A coaching system for the skills that decide performance, turned into technology in 2020. Now a performance and readiness platform for athletes, coaches and clubs, built by a team, live on iOS and Android since February 2024.

2024
Seattle Celtic
Head Coach, Elite Academy

Coached the U13, U15 and U17 Elite Academy squads in the same season.

2022 to 2023
London TFC Academy
Head Coach, OPDL · Director of Player and Coach Development

Coached in the Ontario Player Development League and led player and coach development across the academy.

2019 to 2020
Burnley FC International
Head Coach, Tongliao City, China

Led three teams full time and mentored UK and Chinese coaches, until Covid-19 ended the programme.

2018 to 2019
Vancouver Whitecaps FC
Head Coach, Saskatchewan Academy Centre

Led the full-time programme for U17 and U15 boys, U14 girls and the U10 to U13 prospects pathway, with coaches, physiotherapists, sports scientists and psychologists. Opened a Goalkeeping Academy, rebuilt the Girls Academy and opened a second provincial centre.

2017 to 2018
Knockbreda FC
First Team Assistant Manager · U20 Head Coach

Senior football in the NIFL Premiership, and the U20 programme.

2010 to 2018
Irish Football Association · St Mary's FC
Player Development Programme Coach · Youth Development Coach

Player development, grassroots and primary schools programmes, and one age group coached from U13 to U19 over six years.

Qualifications

Licences and study.

2024
UEFA A Licence
2017
UEFA B Licence
2016
IFA Youth Licence
2016
Postgraduate Diploma, Sports Coaching, University of Central Lancashire
2015
BA (Hons), Sport Development and Enterprise, University of Central Lancashire
2026
Football Periodisation Pro Course, NEC Nijmegen, Netherlands
2026
Louis van Gaal Coaching Course, Netherlands
Levels 1, 2, 3
FC Evolution ProCourse
Certified
RocheMartin, Emotional Intelligence
Free intro call

Start with twenty minutes.

Tell me about the player or the coach, and what seems to be in the way. If one of my options fits, I'll say which one. If none does, I'll tell you that too. No pitch, and no obligation.

Book a free intro call

UEFA A Licence. Coaching since 2010 in Northern Ireland, Canada, China and the United States.

Or email [email protected]